Stop marketing like you're a robot! #videothatshuman

Building customer trust is a key component to any good marketing strategy. The more comfortable your target audience is with you, the more likely they are to pay for your goods and services. But creating meaningful interactions that really connect with people and lead to repeat, loyal customers... that can be a challenge. Video marketing has quickly become the medium of choice for small businesses who are looking to build trust, but here’s the key -- online users prefer to wa

People love watching videos. But there are many different types of video to choose from, which one is the right one for your business?

Adding a spokesperson to your video marketing strategy is a great idea in theory … but not all spokespeople are created equal. In fact, a BAD spokesperson will actively drive customers away from your business. These days, just about anybody can set up a camera in their basement, buy a cheap lighting kit and microphone, and hit record. And video production rates have decreased dramatically over the years. Thanks to sites like Fiverr, some people are willing to create videos f