Building customer trust is a key component to any good marketing strategy. The more comfortable your target audience is with you, the more likely they are to pay for your goods and services.

Hey, Suzi Lindner here.

I am so excited to announce that my new website is finally LIVE! And there are two big changes that I just want to bring to your attention.

News Flash -- People love watching videos. In fact, research shows that 4x as many consumers prefer to watch a video about a product than to read about it. But where to begin?

Adding a spokesperson to your video marketing strategy is a great idea in theory, but not all spokespeople are created equal.