Adding a spokesperson to your video marketing strategy is a great idea in theory, but not all spokespeople are created equal. In fact, a BAD spokesperson will actively drive customers away from your business.
These days, just about anybody can set up a camera in their basement, buy a cheap lighting kit and microphone, and hit record. And with advances in technology, video production rates have decreased dramatically over the years. Thanks to sites like Fiverr, some people are willing to create videos for as little as $5. But just because they can, doesn’t mean they should.
Let's talk about why a business might choose to hire Spokesperson and how to go about finding the right person for the job.
Videos are Effective
As consumers shift from desktop to mobile, video has become a major online marketing tool. Digital marketing is relatively inexpensive and it provides limitless opportunities for businesses to attract potential customers. With the use of a spokesperson video, your business can improve sales and conversions, build customer trust, and improve search engine ranking.
Video is also a great tool for learning because it's easy to consume.
Spokespeople are memorable
Many small and medium size businesses often overlook the importance of hiring a spokesperson for their video marketing strategies. Instead, they resort to text based videos like: kinetic typography, white board videos, or cartoon animations (all of which are generic looking and lack a human element).
Humans recognize and remember other people. Using a person for your video campaign will help your audience remember that person, and in turn, your company.
In fact, our brains are wired for faces. Don’t believe me? Just check out this great article by Wistia.
Create a Strong First Impression
Studies have shown that people respond to both auditory and visual cues, so it’s important to hire a spokesperson who looks and sounds professional. They need to be articulate, easy to understand, and most importantly, someone who will appeal to your target audience.
Save Your Company Time and Effort
It takes a lot of time and effort to operate a successful business. Trying to shoot the videos in-house yourself can be time consuming and, let’s face it, not everyone is cut out to be an actor.
Don't Settle for Cheaper Alternatives
It’s true, you really do get what you pay for. Remember, a spokesperson serves as the face and voice of your company -- so a video with poor lighting, sound quality, and/or acting sends the wrong message to your customers.
Finding a Good Fit
When looking for a spokesperson, you should make sure that the person is a good fit for your business. You don’t need to hire a celebrity in order for the video to be effective. Just make sure their look and sound aligns with the image of your business. The best person for the job is someone who is authentic, natural, and an organic fit to the organization.
As you can see, hiring the right spokesperson can be very good for your business. A video is often the first thing people see about your company and a talented spokesperson will not only set you apart from your competitors, but they’ll establish trust and credibility, develop brand recognition, and help convert leads into customers.
Settling for cheaper alternatives might save you money in the short term, but it'll damage your company's reputation in long run. Business owners who believe in their product or service are willing to invest in it.